How do you turn followers into fans? What does it take to be a leader that inspires action or influences behavior? How do you build a customer base or group that is loyal and enthusiastic? How do you make the right decisions or choose next-steps for your organization or business? How will you know when things go off the rails? The answer, according to Simon Sinek, keynote speaker for the Dance/USA conference 2012, is to Start With Why.
As I begin my third year of blogging, I recognize that what I really want is to give you what you need. It’s a funny thing about leadership, that it demands the willingness of both “followers” and leaders to be led by the other. But I don’t really like the word followers. I’m not looking for disciples, devotees, or minions, but compatriots. Fellows not followers.