How do you turn followers into fans? What does it take to be a leader that inspires action or influences behavior? How do you build a customer base or group that is loyal and enthusiastic? How do you make the right decisions or choose next-steps for your organization or business? How will you know when things go off the rails? The answer, according to Simon Sinek, keynote speaker for the Dance/USA conference 2012, is to Start With Why.
Clearly this mom hadn’t ‘received’ the communication about recital tickets that we had been sending for two months leading up to the date. At the studio we had given verbal announcements, posted signs, printed memos and order forms were sent home, all of this, including when and where to pick up tickets, was posted on our website.