How do you turn followers into fans? What does it take to be a leader that inspires action or influences behavior? How do you build a customer base or group that is loyal and enthusiastic? How do you make the right decisions or choose next-steps for your organization or business? How will you know when things go off the rails? The answer, according to Simon Sinek, keynote speaker for the Dance/USA conference 2012, is to Start With Why.
low cost marketing
Are you feeling torn or unsure of how to balance what’s fresh and trendy with what’s tried and true? You aren’t alone. And that goes for both the artistic and business sides of studio ownership! Armed with two timely lessons and whole lot of links, Suzanne Gerety, offers guidance and reassurance. Give us YOUR take, and you could walk away with a year’s membership to DanceStudioOwner.com.
Spending hard-earned dollars on ads and marketing methods that are ineffective? Using mistakes made by studio owners and real situations as illustration, Suzanne Blake Gerety helps you understand some marketing basics are before you spend another dime. See if you’ve made these mistakes in your dance school or business!
Before your big performance day (and after), add some informal performances to your schedule. Not only is it good practice and experience for your students, it’s great advertising, and most importantly, a wonderful gift to the community. Stacey suggests ways to encourage parent involvement and how to make the most of your outreach come recital time.
Using John Jantsch’s 4C’s of marketing as a jumping off point, Suzanne Gerety provides ideas dance studio owners can use to get more students with effective and low-cost marketing. Plus win a copy of DanceStudioOwner.com’s new 75-page guide to low-cost marketing.
Evaluate your current venues for getting the word out about your studio, your students, and the joy of dance. A personal testimonial or recommendation is priceless. People speaking highly of you, your staff, and your programs has power no tangible method of advertising could ever produce.