Dancers Harper Watters and Natalie Varnum, and HB’s Marketing Manager Elizabeth Cleveland reveal the power of Instagram and show their savvy use of this growing platform.
Personal Branding sounds and often IS anything but personal, which is why I don’t like the term, especially for dance teachers. You want to “develop your personal brand?” Here’s how… and it’s probably not what you think.
Maria shares how she’s made her way as a freelance dance teacher in New York City, providing tips for how to do the same. Her story encourages you to find your niche and build an umbrella, or brand, to create a place and set of guidelines you consider “home”.
How do you turn followers into fans? What does it take to be a leader that inspires action or influences behavior? How do you build a customer base or group that is loyal and enthusiastic? How do you make the right decisions or choose next-steps for your organization or business? How will you know when things go off the rails? The answer, according to Simon Sinek, keynote speaker for the Dance/USA conference 2012, is to Start With Why.
Evaluate your current venues for getting the word out about your studio, your students, and the joy of dance. A personal testimonial or recommendation is priceless. People speaking highly of you, your staff, and your programs has power no tangible method of advertising could ever produce.