Spending hard-earned dollars on ads and marketing methods that are ineffective? Using mistakes made by studio owners and real situations as illustration, Suzanne Blake Gerety helps you understand some marketing basics are before you spend another dime. See if you’ve made these mistakes in your dance school or business!
Before your big performance day (and after), add some informal performances to your schedule. Not only is it good practice and experience for your students, it’s great advertising, and most importantly, a wonderful gift to the community. Stacey suggests ways to encourage parent involvement and how to make the most of your outreach come recital time.
Chad wants to give ONE Dance Advantage reader access to Get Your Dance Studio Found in GoogleMaps/GooglePlaces. Leave a comment at this post, answering the question: What would it mean for your studio if you were listed at position A when someone typed in ‘dance studio’ for your town into Google?
Once I found ONE central place to write everything (I mean everything) down, life got more organized. When I’m on the run, which is often, I will use the voice memo feature on my cell phone.
If your child is asking, investigate the reasons she wants to take a new or additional dance class. Costume style, choreography, musical accompaniment, or maintaining friendships may be no less valid or less important to her than the desire to enhance her skills. Dance should be fun, too! Do not devalue or brush away these motivations, they are part of the equation.
The studio I work at has three studios – one large and two small — as well as a small theatre space that seats about 100 people. The two smaller studios and the theatre space have an upright acoustic piano, and the larger studio has a baby grand piano. I actually prefer to play on the upright acoustic pianos as I find their tone more appealing – not to mention the fact that I can get more emotion out of these pianos!