A Fresh Start; A Firm Foundation: The Upcoming Season in Dance

Fresh. Trends. New. Latest.

When planning, promoting, and launching into the start of a new season, you want to be in the lead both artistically and with your business practices.

The constant strive to better your best or out-do last year is an inherent part of the process of being in business.

Foundation. Technique. Original. Quality.

On the other side of setting yourself apart from the rest is the pull to re-commit to the fundamentals and solidify the foundation at the heart of it all.

How do you balance the demands to separate yourself from the rest with the latest and greatest tools, trends, and technology…

While also firmly supporting your foundation with what really matters when it comes to running and growing your dance studio business?

As we embark on this year’s dance season, I’d like to share some observations from having been a part of the seminar faculty from the Dance Teacher Summit but also as a studio owner myself.

Balancing what is trendy vs. tried and true

1. We can honor the past and the present at the same time.

Dance teachers and studio owners are excited to give their students a chance to the learn about the legends and history of dance AND from the latest stars of today’s reality TV shows.

The Lesson: You are in a great place to give your dancers exposure to a wide variety of performance and education – more than we’ve ever been before.

The Question: HOW do you do it?

How do you tie history to the present? What are the ways you educate and prepare your dancers for digesting past and current performance and choreography?

Ideas, Next Steps, and Further Reading

See also the History of Dance category…

2. Before you try the latest and greatest marketing strategy, you have to master the fundamentals.

I met one studio owner had just invested hundreds of dollars into a postcard mailing with a QR code as the focus for her registration promotion. When I asked her where that QR code went, she said it went to her website which had NO online registration! You had to scan a QR code to go to a website where you had to then print off a schedule and either call the studio or come by with a check to register for classes. This was a very low-tech response required in contrast to a high tech marketing strategy call to action.

While the popularity of QR code scanning is on the rise, be sure to take the time to know if the population and age group who are actually scanning the codes are your target market.  I know for sure that in this case, the studio owner was mailing to primarily women who are mothers of school-aged children…not young, wealthy men!

The Lesson:  Start with making it easy for people to do business with you and then you can test the latest trends.

The Question: HOW do you do it?

What are the fundamentals? What is your strategy? What sets you apart? How do you communicate this? Where and with what new methods/technologies do you communicate it?

Ideas, Next Steps, and Further Reading

How do YOU honor the past and present at your dance school?

How do YOU market your dance school? What new trends have worked for you?

We want to hear from you!

Giving Thanks Giveaway: DanceStudioOwner.Com

This giveaway is now closed.

Our next giveaway is from DanceStudioOwner.com.


Keep your passion for dance alive as you grow your business...guaranteed!

You may already know that I am a member and affiliate of DanceStudioOwner.com, though I am not a studio owner myself. DSO co-founder, Suzanne Gerety and I found each other on Twitter two-and-a-half years ago and I immediately got excited about the resource she and her mom, Kathy Blake, were (at the time) just beginning.

I continue to be excited about DanceStudioOwner.com as a resource to help you start, grow or take your dance studio business to the next level. Suzanne and Kathy consistently lay open the processes they’ve used to grow and sustain their dance studio business over the last 25 years. That’s why I’m an affiliate and why I am thrilled every month to present Suzanne’s insights on Dance Advantage.

The story of how DanceStudioOwner.com was born can be found at the website, but here’s what Suzanne has to say about why the site and service exists: “We created this resource for dance studio owners so that you wouldn’t make costly mistakes or lose more time and energy on the areas of business that drain you and burn you out.”

Here’s what you can win:
Suzanne and Kathy want to give away a One-Year Membership to DanceStudioOwner.com (valued at $187) to ONE lucky Dance Advantage reader.

Seasonal Coloring Pages for DanceIf you are already a member, this will be credited toward your account. If you are new to DanceStudioOwner.com, this is going to help you save time, build your business, and learn ways to thrive during the ups and downs of studio ownership. It’s like having a support system at your fingertips 24/7/365.

In addition, to a first and second runner-up they’d like to offer their Printable Dance Coloring Pages – The Seasonal Collection (retail $19.97).

This CD was recently featured in the ‘Holiday Cheer’ issue of Dance Retailer News for gift ideas for the holidays. The set of ten coloring pages include: Happy Halloween, Thanksgiving, Jingle Bells, Winter Wonderland, Nutcracker Ballet, Happy Valentine’s Day, Easter and more. Each page was custom designed by an artist, studio owner, and dance teacher. They focus on technique, have adorable poems for learning, and encourage creativity beyond dance class.

To win, here’s how to enter:

Leave a comment at this post, answering the following question: What is the biggest problem you want to solve at your dance studio?

This giveaway is open worldwide and lasts until Saturday, November 13.

I hope you win!

Win Prizes: The Giving Thanks Giveaway Is Here


Check here for updates

Here’s what you missed!

The Barre-Tender
Cynthia King Vegan Ballet Slippers
Real Deal Dance Marketing
Richard Maddock Music & Compositions
The Body Series
Grosh Backdrops
DancesToGo – “encore”

*Disclosure: The above companies have sponsored this giveaway with the donation of prizes and a sponsorship fee. Dance Advantage also participates in the affiliate programs of some sponsors. For further disclosure details, click here.

PLEASE READ our giveaway policies.

Six days of giveaways. This is our first contest EVENT and you don’t want to miss it.

Twelve giveaways – that’s two every day.

Dance Advantage Giving Thanks Giveaway: Nov 8 - 13, 2010When will it begin?

Monday, November 8.

When will it end?

Saturday, November 13.

What could I win?

Just you wait and see. I don’t want to spoil the fun by divulging too much but I can tell you we’ve got wearables, practice gear, music, memberships, choreography resources, and more.

What will I have to do?

All you have to do is show up and comment. Stay tuned to DanceAdvantage.net. There will be a link to the giveaways on the home page. Or bookmark this post. I’ll update it to include links to the new giveaways each day.

What are my chances?

It depends. There will be up to three winners on each giveaway. Winners will be chosen randomly from those that comment on each individual giveaway.

Subscribers, just because they’re cool like that, earn an extra entry. There’s still time to get in on that action… sign up here.

Are you crazy?

Possibly… definitely. But I’m hosting a giveaway because I want to thank my readers. That’s YOU, whether you’ve only recently found yourself in this enchanted forest or you’ve already taken a bite of the apple and liked it.

And since it’s nearing the Thanksgiving holiday here in the U.S., what better time to show appreciation?

Last time I checked, a week was seven days.

True, but while you are having a rest on the 7th day, I’ll be randomly drawing names and contacting winners. You’ll only have 48 hours to get back to me if I draw your name because frankly I don’t want this giveaway to drag on into Christmas.

Any questions?

Ask now or forever hold your peace...

What do I do now?

Tweet, retweet, tweet again.

Share, like, link on Facebook.

Blog, re-blog, broadcast.

(Monday – mark your calendar!)