Starting a Special Needs Dance Program

Special needs dancers, the MVD Super Stars, in performance

Are you curious about starting dance classes for special needs dancers? MVD Super Stars organizer, Shanelle Gangstad, talks about what they teach the positives and the pains of growing a successful program.

Tips on Making a Video to Market Your Studio

Nel Shelby shooting at a dance studio

Covenant Ballet Artistic Director, Marla Hirokawa joins videographer Nel Shelby to answer a few questions about the making of their promotional video. so studio owners can see how to make this kind of video work for their business.

How to Find, Hire, and Train The Ideal Office Staff For Your Dance Studio

Expertise Concept

When your office runs smoothly, your dance studio is poised for success and growth. But because demands on your time and attention are already intense, it is key to hire staff who are effective and efficient. Suzanne Gerety’s tips help you find and hire the ideal office staff so you can focus on what you do best.

What’s To Love About Dance Competition Drama?

Star award against curtain background

All dance studios have drama but the heightened intensity of competition can create difficult moments for studio owners. There are silver linings for your business, though, when you use these moments to grow, strengthen, and make changes. Suzanne Gerety shares how negatives can sometimes be a positive for your dance studio.

How To Inspire, Build Trust, And Lead From The Inside-Out

Photo by Katie Sayer

How do you turn followers into fans? What does it take to be a leader that inspires action or influences behavior? How do you build a customer base or group that is loyal and enthusiastic? How do you make the right decisions or choose next-steps for your organization or business? How will you know when things go off the rails? The answer, according to Simon Sinek, keynote speaker for the Dance/USA conference 2012, is to Start With Why.

Keep The Passion For Dance Alive As You Grow Your Business

IMAGE Kathy Blake and Suzanne Blake Gerety in the studio IMAGE

Enter to win a One-Year Membership to Get the latest information to help save time, become more profitable, and grow your business both financially and artistically. Giveaway ends Feb 19, 2012.

5 Tools That Streamline Your Dance Studio’s Office Management


Would you like to manage your office remotely, improve intercommunication, and more easily process tuition, gather feedback, and market your dance studio? If so, give these 5 tools (many of them free) a try.

Drama-Free Costuming: Yes, It’s Possible!

Costumes in Boxes

Costumes are not only a means to express your artistry but an important part of your business. Whether you aspire to boost your competition team’s success or to have this be your most memorable year yet for recitals, Suzanne shares some tips for a drama-free costume experience this season.

If Silence Is Golden, My Studio Lobby Is Violet

IMAGE A color wheel IMAGE

Tired of the noise coming from your dance studio viewing area disrupting your classes? You’re not alone! Here are suggestions for keeping parents, students, siblings – did I say parents? – occupied & motivated to stay quiet in the lobby.

A Fresh Start; A Firm Foundation: The Upcoming Season in Dance

Balancing what is trendy vs. tried and true

Are you feeling torn or unsure of how to balance what’s fresh and trendy with what’s tried and true? You aren’t alone. And that goes for both the artistic and business sides of studio ownership! Armed with two timely lessons and whole lot of links, Suzanne Gerety, offers guidance and reassurance. Give us YOUR take, and you could walk away with a year’s membership to

Why “Dance Moms” Is GOOD For Your Dance School’s Business

IMAGE Abby Lee Miller of Dance Moms with a student IMAGE

There are dance studio owners mad and concerned about how Lifetime’s reality show, Dance Moms, is affecting their business. They want to boycott it, voice their outcry. But are there other ways to battle this kind of negativity? Learn why the stuff that ‘makes us look bad’ as an industry can actually be good for business and how to turn negativity into opportunity.